United Arab Emirates New Perfume Kingdom

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The fragrance market is made up of a staggering amount of scents. Some old, some new, some strong and some subtle. Perfume fragrances can be sourced from every continent on earth but the biggest markets tend to be in the west.The more fashion centred and traditionally wealthier western world makes up most of the market sales, but may not be the chase for too long. The market in the Arab states is growing rapidly and this expansion is attracted lots of new business

The whole market is moving well currently, with a predicted combined worth of around $33 billion by the year 2012. The Arabian Peninsula is currently responsible for around $270 million of this but the rate of growth is much higher than other countries. 22% was the increase that was seen last year.

The staggering growth in the market, shared with Asia-Pacific and the Middle East, has been put down to increased money in the area and a differing way of life.Fragrances have always been utilised in the Arab States. In Saudi Arabia for example, around 85% of women use scents every day. However, the types of fragrance have changed, with more expensive parfum names replacing the more traditional products. On top of this, male fragrances have seen a jump in sales recently and the variety of scents that men purchase is also on the up.

The rise in the market profile here has drawn in some large companies and also spawned some via high profile trade events. The next show in the area, which is arguably among the biggest 3 in the world, is the great Beautyworld Middle East. This year will see an 18% increase in visitors and around 900 exhibitors, showing more than 1,500 brands. Work is already being carries out on next years show as organisers predict even greater growth in the near future